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The
choice is: Diversify or specialize.
We have chosen to specialize. One can have a finger
in many pies, or stick to what one knows best and
focuse on one market.
The
goal at FRIDA. is to stay in the
lead as "the frozen dough specialists",
a focused vision shared by our colaborators
-over five hundred
in all-. "Product concepts" in "frozen dough" are
analysed, researched, developed, produced, supplied
and distributed, so that the needs of our different
markets are fulfilled. Always within our strategic
area, always faithful to our product. Here, again,
we embrace Tom Peter's advice: "Do your own thing".
All
of this may account for a good deal of our success,
which is also that of our thousands of customers and
end-consumers.
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